The Shenandoah CVB (dba Visit Shenandoah, Texas) has received news that it will receive two, bronze Adrian Awards for its travel marketing excellence. Visit Shenandoah's entries in the Integrated Campaign - Business to Consumer division, Integrated Campaign category and Digital Innovation division, Digital Advertising category, were both selected as Bronze award recipients in the 2022 competition.
This was Visit Shenandoah's first time to enter this competition, and it is thrilled to have won two awards in its inaugural effort. Submissions are concise case studies that provide industry judges with an overview of their marketing goals, results, budgets, along with supporting documentation. More than 600 entries were submitted for this year's award, including those from peer CVBs/DMOs, regional tourism authorities, state tourism offices and countries,
“The travel industry is thriving once more and poised for new growth,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the hospitality sales, marketing, and revenue optimization leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement. They are writing the next great chapter of travel, and HSMAI is proud to honor them.”
According to John Mayner, director of Visit Shenandoah, Texas, “I think what pleases me most about these two awards, is that they are for our marketing efforts to promote our hotel and local businesses over the past two years, as our industry was rocked by the COVID-19 pandemic, and they are in recognition of the results we achieved on their behalf. Additionally, I am also very pleased that these awards show you don’t necessarily have to be big or have big budgets to do good, meaningful and impactful work -- in fact, all it requires is a good idea and good, willing partners.”
The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 23 Celebration. Visit the Adrian Awards website for more information on the event and competition.